MAX Boutique Celebrates 35 Years of Fashion
Established in 1985, MAX is a luxury retailer known for its highly astute edit from top designers of women’s clothing and accessories. MAX is comprised of three stores, located in Cherry Creek, Boulder and Aspen.
MODEL: VERONICA GEBREMARIAM // CLOTHING: MAX BOUTIQUE
Max Martinez
Colorado-based luxury women’s retailer MAX, is celebrating its 35th anniversary this year. Starting in Denver in 1985, MAX founder + owner Max Martinez was first to offer many emblematic fashion labels in the Rocky Mountain region, including Romeo Gigli, Comme Des Garçons, Dolce & Gabbana, Dries Van Noten, and Celine, among others. The success of the boutique prompted expansion to Boulder in 1994, followed by a store in Aspen in 2000. Max’s continual discovery of new designers, some of whom are not currently sold in the U.S., keeps MAX at the forefront of luxury retailers in Colorado and beyond.
Top and Skirt: Maria Cornejo // Shoes: Ann Ann Demeulemeester
Equal to Max’s affinity for beautiful clothing is his commitment to philanthropic causes. Over the last decade, MAX has partnered with several high profile fashion designers to raise more than $2.5 million dollars to help fight hunger and domestic violence, and to support Children’s Hospital Colorado. “While my chosen path in fashion has led me to opportunities, experiences and a community of truly wonderful people, my success holds a higher purpose— to better the lives of those who need it most. I’ll never stop working to support worthwhile causes,” Martinez said.
Dress: Gabriela Hearst // Shoes: Celine
To celebrate its 35th Anniversary, MAX has raised more than $100,000 for the Denver Museum of Contemporary Art’s Teen Programs, an effort that will culminate with the first-ever MCA MAX MIX Runway show, with guest designer Maria Cornejo, in spring 2021. MAX will also launch a drive on June 22nd to benefit There With Care, a local organization that support families of children in medical crisis. Non-perishable food items as well as cleaning supplies and paper products including toilet paper, can be dropped off a MAX Denver and MAX Boulder through June 27th.
Coat: Dries Van Noten // Shoes: Celine